Below is a short list. European Journal of Applied Physiology Beets are chock-full of other nutrients like iron, manganese, copper, potassium, and magnesium – all of which have their individual benefits. Beet It juice is supplied to Dubai for camel racing! That’s why Beet It Sport is the clinical standard, used … Betaine: The Other Beet Supplement. What other interests in sport do you have? First study uses innovative Beet It nitrate-depleted placebo shots 2011 Researchers at the University of Exeter are the first to use our placebo shot – an identical version of the shot (in appearance and taste), except the nitrate has been removed. I did my first degree in Sports Science and eventually my PHD in Exercise Physiology and as my running career started to fall by the way side then I was able to put that same energy into studying the limitations to performance and so it was a natural sort of transition. Most of our beetroot juice is pressed and bottled deep in the Suffolk countryside at our James White Drinks factory. Expect the latest stories, offers and a healthy dose of pressed juice! I think the area that we’re moving into now is the effect on sprint performance and muscle power and so forth, and there are some indications, at least in recreational or sub-elite athletes that it can be effective in those circumstances. Shannon et al (2017) – Effects of dietary nitrate supplementation on physiological responses, cognitive function, and exercise performance at moderate and very-high simulated altitude, Frontiers in Physiology, Leeds Beckett University, UK. Beetroot … Other Name: Beet-It organic placebo More about Beet It Organic | Buy now - Beet It Organic in our online shop Our products are available from Amazon.com. Beets contain a high level of dietary nitrate, which is converted to nitrite and then nitric oxide (NO) when consumed. Three times a week for six weeks, they drank a beetroot juice supplement called Beet-It Sport Shot one hour before a moderately intense, 50-minute walk on a treadmill. Wightman et al (2015) – Northumbria University, UK, Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise Maughan et al (2018) – IOC consensus statement: dietary supplements and the high-performance athlete, British Journal of Sports Medicine, St Andrews University, UK. Consistent nitrate. Nitrate is contained in a variety of different vegetables; green leafy vegetables in particular, and a couple of fruits as well. When you are testing the limits of endurance, give yourself no excuses, Beet Your Personal Best! Cermak et al (2012) - Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists, International Journal of Sport Nutrition and Exercise Metabolism, McMaster University, Canada. So with this in mind, what did six weeks of exercise and beet juice (or placebo) do? The analysis included 8 participants in active and 7 in placebo based on follow-up at 30 d. Statistical Analysis 1 5.Secondary Outcome Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. Superbeets is a highly concentrated formulation of beets, rich in dietary nutrients and nitrites. Nutrients Each shot will consist of 1x70ml nitrate-depleted beetroot Placebo shot (~0.003mmol of nitrate; Beet It, James White Drinks Ltd, Ipswich, UK). Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving. Participants will be randomized to receive either beetroot juice or a beetroot juice placebo, as a dietary supplement, for 30 days. In the study, 16 recreationally trained men were randomly assigned to receive a pre-workout supplement (n = 8) or placebo (n = 8) throughout the duration of a supervised, periodized, 4-week training program designed to promote strength and hypertrophy. Journal of Strength and Conditioning Research Raw beets also have terrific benefits – one of them being the ability to prevent cancer. This produced a between treatment medium to large standardized effect size (Cohen d) of 0.62 (95% CI, -0.23 to +1.44). Please contact us if you would like a more information about the full  research details. Beet It Sport shots have been independently used for research in over 200 nutritional, medical and sports science institutes and universities, in more than 30 countries around the world. Beet It Sport is part of James White Drinks, which for over 30 years has been tasting, testing and experimenting to bring you the most natural and delicious range of juices. ... My heart skips a beat. Beet juice can be healthy as well. Beet It Sport is used by an extraordinarily high percentage of the worlds sporting elite; including teams in English Premier League, Spanish La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes from a range of sporting disciplines. We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. Many people know you as "@AndyBeetroot" online. The results appear in Nutrition Journal. Researchers at the University of Exeter are the first to use our placebo shot – an identical version of the shot (in appearance and taste), except the nitrate has been removed. McMahon et al (2016) – University of Queensland, AUS, Beet Root Juice: An Ergogenic Aid for Exercise and the Aging Brain Just 200 ml of the juice a day is all you need to reap its benefits. If we believe something is working — swigging beet juice supplements pre-race or a new training regimen guaranteed to make us 5% faster, for example — then we’re more likely to actually hit that new goal, even if the supplement or training plan does nothing. What we don’t know yet is whether elite sprinters stand to benefit and I think that may be the next area to look at – elite basketball players who very much rely on power, elite football players, and sprinters themselves. Physiology & Behaviour Journal of Applied Physiology 110: 585-586 (2011) We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. There is strong science behind the use of beetroot to help endurance athletes... Holly Norton, GB Rower, 2016 World Champion . Beet It Sport becomes an official supplier to the NN Running Team; 60 elite distance runners including marathon and half marathon world record holders Eliud Kipchoge and Geoffrey Kamworor, respectively. Beetroot juice is rich in a range of nutrients. We chose beetroot simply because it’s quite easy to administer because you can juice beetroot – and it’s very easy to consume in a liquid form – at certain volume, which contains a certain amount of nitrate – and when you’re doing controlled laboratory experiments, that’s quite a nice capability to have. The IOC consensus statement of 20 world leading sport scientists, includes 12 published research papers, all using Beet It Sport Nitrate 400 shots. This is the power of the placebo effect. THE PLACEBO EFFECT IN STUDIES Posted on December 27, 2020 by Rita Sommers-Flanagan. Beetroot juice has been used in a variety of different sports, different levels of competition, mostly with positive results. Beet It Sport Shots and Bars deliver consistent doses of natural nitrate. Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research. It improved the “community consistency” of both groups of … With my background as a runner myself, I think that’s the one that I continue to live vicariously through. Before SuperBeets and other supplements went mainstream, the The researchers used a product called Beet-It, which is a British company that makes concentrated beet juice. Andy, when start getting passionate about Exercise and Sport Science? Journal of Applied Physiology Why do you use concentrated beetroot shots for your research? Journal of Applied Physiology, University of Exeter, UK. I Know is taken from the album, Placebo. Leicester City win the English Premier League and BBC reveal that Beet It was part of “the secret science” behind Leicester’s remarkable triumph. Beet It beetroot juice is used by many competing athletes, including 4x gold medallist David Weir, who is quoted “as inexplicably using beetroot juice” by Boris Johnson in his Olympic Champions salute. Stanaway et al (2017) – Massey University, NZ, The Effect of Dietary Nitrate Supplementation on Endurance Exercise Performance in Healthy Adults: A Systematic Review and Meta-Analysis Alternatively, please see below for the list of other retailers where you can find our Beet … Wylie et al (2013) – University of Exeter, UK, Dietary nitrate supplementation improves team sport-specific intense intermittent exercise performance Placebo Comparator: BR Juice Placebo and Exercise Training Subjects consume 70 ml of Beetroot Juice (Beet-It Stamina Shot; Placebo) to assess acute effects of beverage supplementation at the start (between Testing Visits 1 & 2) and at the end of the trial (between Visits 3 & 4). Bailey et al (2009) - Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. The patients received nitrate-rich beetroot juice (∼16 mmol nitrate per day) and placebo in 2 treatment periods of 7 days each. Why was beetroot the chosen vegetable? Placebo Comparator: Placebo then Nitrate Participants will consume a daily Nitrate-depleted beetroot shot for six days. Kapil et al (2010) – Queen Mary University of London (WHRI), UK, Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans – using Beet It Half the participants received Beet-It containing 560 mg of nitrate; the others received a placebo Beet-It with very little nitrate. Journal of Applied Physiology Half the participants received Beet-It containing 560 mg of nitrate; the others received a placebo Beet-It with very little nitrate. European Journal of Applied Physiology Beetroot It Beetroot juice (Active) was associated with an increase in plasma nitrate and a trend towards increased nitrite levels. Wylie et al (2013) – University of Exeter, UK, Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists NN Running Team athlete Eliud Kipchoge breaks the marathon world record in a time of 2:01:39 – Eliud drank Beet It Sport shots in the run up this race in Berlin. I guess I’m a fan of all sports really; I love it when the Olympics comes around. Petrie et al (2016) – Wake Forest University, US, Dietary nitrate modulates cerebral blood flow parameters and cognitive performance in humans: a double-blind, placebo-controlled, crossover investigation There's nobody quite like Eddie. Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research. The average distance covered in the test was 3.4 percent greater with beet juice than with placebo. But the problem is, you don’t really know exactly how much you’re going to get. For more information please get in touch! And of course the smaller the volume of fluid that you consume, the more convenient that is as well so using the concentrated shots we find is more palatable and easier, just logistically both for us and for our subjects than consuming the 500ml of juice that we did in our original experiments. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg). Rokkedal-Lausch et al (2019) – Aalborg University, DK, What’s in your beet juice? Superbeets is marketed as a superfood, a supplement claimed to boost blood circulation, and subsequently improve energy levels and stamina.In my Superbeets review, I will discuss whether this “ superfood ” actually does what it is, or if it’s just a placebo. James White Drinks Ltd does not conduct, fund or commission any research involving laboratory animals. Using the concentrated form may help get … Haider & Folland (2014) – Loughborough University, UK, Beetroot juice and exercise: pharmacodynamics and dose-response relationships In conjunction with the University of Exeter, we developed the placebo shot, which is an identical version of the Nitrate 400 shot (in appearance and taste), except the nitrate has been removed. Methods and results: We prospectively studied 15 patients with PAH in an exploratory randomized, double-blind, placebo-controlled, crossover trial. Here's a little throwback. Over a 10 mile time trial, it was found that nitrate improved power output by 2.7% compared to the placebo conditions. Sign up to our newsletter to explore the world of Beet It. It … I’m a fan of rugby, particularly, as a Welshman I follow the 6 Nations very closely. Nitric Oxide Beetroot juice lowers blood pressure and the O2 cost of exercise” Beet It Sport - beet your personal best with beetroot juice from James White Drinks, We're closed from the 24th December until the 4th January, and although. Wylie et al (2019) – Human skeletal muscle nitrate store: influence of dietary nitrate supplementation and exercise, The Physiological Society, University of Exeter, UK. Benefits of Beets #6 — They Have Cancer-Fighting Properties. As Co-Author, that’s God’s prerogative, so I have bowed to the forces within and without and shelved the draft about death and composting until God’s in a better mood. Medicine & Science in Sports & Exercise What athlete, or what sport type would you love to get in the lab and experiment. This beverage is identical in look and taste to the Beet-It organic shot, but has the nitrate removed. It is also bottled and supplied by James White Drinks (UK). In a world of marginal gains, that is significant. God outright refused to help edit my first run of the godblog for this week. Placebo. In the study, 15 men and 15 women drank either 17.6 ounces of a beet juice beverage consisting of about three-fourths beet juice … Beet It Organic beetroot juice is blended with 10% apple juice to smooth the earthy aftertaste of beetroot and with less sugar than your standard fruit juices, a glass of beetroot juice provides an even more enriching start to the day. So it’s much easier to consume a liquid than a solid – especially if you’re an athlete and you’re due to train or to compete. International Journal of Sport Nutrition and Exercise Metabolism Read a transcript of the interview below: I think my interest probably began as an athlete myself – as a teenager I was reasonably successful as a distance runner and I wanted to learn more about the limits of performance and so I was naturally drawn to Sports Science. Mo Farah receives delivery of Beet It shots to his home arranged by UK Athletics. Subscribe: http://smarturl.it/SubscribePlacebohttp://www.placeboworld.co.uk/—————————2020 marks … The placebo shot sets a new standard for more robust research; double-blind, placebo-controlled research. Simple reaction time during a computer-based cognitive function test was 4% faster in those who consumed 8.5 ounces (250 ml) of beetroot juice daily for two weeks, compared to the placebo . Eating beets or drinking beet juice a couple of times the day before the event makes a huge difference. Lansley et al (2011) - Dietary nitrate supplementation reduces the O2 cost of walking and running: a placebo-controlled study, American College of Sports Medicine, University of Exeter, UK. Sports Medicine Beetroot is available in many forms and of course if you were to consume say three or four beetroots you’d consume a certain amount of nitrate, which would be effective. Geraint Thomas wins the Tour de France – Geraint is supplied Beet It Sport shots. Beet It shots are used in medical research as a natural source of dietary nitrate, and research ethics committees have approved for Beet It shots to be used for human trials without completing animal trials first. Beet It Sport Nitrate 400 shots deliver a consistent 400mg dose of natural dietary nitrate per 2.4oz shot – the only concentrated beet juice product on the market to deliver an optimal dose of 400mg dietary nitrate per serving (Gallardo & Coggan 2018) International Journal of Sport Nutrition and Exercise Metabolism NN Running Team athlete Eliud Kipchoge becomes the first man to run a marathon in less than two hours in Vienna - fuelled by Beet It Sport shots #NoHumanIsLimited. Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume Market Leader : Beet It Sport is the No.1 natural nitrate beet supplement providing you with your guaranteed dose of dietary nitrate. Whereas with something like lettuce or spinach, you wouldn’t ever quite know how much you were giving and to consume 100g of spinach prior to exercise is not quite so straight forward as consuming say, 70ml of beetroot juice. Share on Pinterest. Cermak et al (2012) – McMaster University, CAN, “A toast to health and performance! Professor Andy Jones and colleagues at the University of Exeter discover that muscle plays an important role in the transport, storage and metabolism of nitrate in humans. Below are a list of papers that have been published on the subject of the benefits of natural nitrate supplementation.The represents a study which used Beet It. England Rugby trials our concentrated beetroot juice (prototype Beet It shots) with positive feedback. Good nutritional profile. Beets are known to have antioxidant properties, which protect cells from free radicals. The players who drank two concentrated beet shots per day, on average, covered a 3.4 percent greater distance in a series of sprints at progressively faster … After the 12-week protocol, claudication onset time on a maximal treadmill test increased by 59.2±57.3 s for the exercise plus placebo group (n=13) and by 180.3±46.6 s for the exercise plus beetroot juice group (n=11; P≤0.05). If you search for beet juice clinical studies on PubMed.gov, you will find dozens. This is a double-blind, randomized, placebo-controlled, pilot study. Journals of Gerontology We had the pleasure of interviewing one of the greatest physiologists in the UK. Beet It Sport - beet your personal best with beetroot juice from James White Drinks, We're closed from the 24th December until the 4th January, and although. But I think my first love will always be endurance sports but distance running in particular. Also we make a nitrate depleted version of our BEET IT shots which research teams use as a placebo for double blind crossover trials – the gold standard for unbiased research. shot after shot, bar after bar. Over the last decade, our Beet It Nitrate 400 shots (specifically their 400mg natural nitrate content) have been used in over 300 independent scientific studies worldwide. Bailey et al (2009) – University of Exeter, UK. Jones et al (2015) – University of Exeter, UK, Nitrate supplementation enhances the contractile properties of human skeletal muscle Beet It shots have been used in over 220 published medical and sports performance research papers since 2009. Nitrate and nitrite content of beet juice products marketed to athletes Just Beet It: The only brand that delivers 400mg of natural nitrate per shot, which is the ideal amount for performance improvement. Leading research into dietary nitrate supplementation for sports performance is undertaken here in the UK at The University of Exeter under Professor Andy Jones, who is a beetroot expert and pioneered the research into dietary nitrate supplementation at the University of Exeter. Hypertension Williams et al (2020) – Samford University, US, Chronic high-dose beetroot juice supplementation improves time trial performance of well-trained cyclists in normoxia and hypoxia Beet It fuels the Rugby World Cup - seven of the top ten international rugby teams use Beet It Sport ahead of the Rugby World Cup in Japan. We encourage all third-party scientists who use Beet It shots in their research to avoid using animals in laboratory experiments. Gallardo & Coggan(2018) – Indiana University Purdue University Indianapolis, US, Performance and health benefits of dietary nitrate supplementation in older adults: a systematic review Department of Applied Physiology & Kinesiology, Centre for Exercise Science, University of Florida, Inorganic nitrate supplementation lowers blood pressure in humans – role for nitrite – derived NO To nitrite and then nitric oxide ( NO ) when consumed ; the others received placebo. Passionate about exercise and Sport science all you need to reap its benefits rich! One of the greatest physiologists in the lab and experiment being the ability to prevent cancer myself, I that! To reap its benefits greatest physiologists in the UK six weeks of exercise and Sport science Rita... Ltd does not conduct, fund or commission any research involving laboratory animals juice than with placebo of fruits well! 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